TheyLied World Campaign - Action Plan

2023-12-03

Intent: To initiate and maintain a worldwide red pilling effort based on replicating, adapting and expanding on the activities tested in the GTA market area (TheyLied.ca) where unique website visits grew to 250,000 within 4 months.

Courses of Action:

• prepare a Best Practices summary of the TheyLied.ca effort with suggestions on how to replicate in other markets.

Requirements:
<info to come>

Next Steps:

• prepare a TheyLied.ca summary of activities

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​Current State:

• the domain TheyLied.world has been registered
• interest has been expressed by NL